Understanding the New Sponsorship World To Gain Revenue through Facilities, Parks and Recreation

Canadian Parks and Recreation Association (CPRA) presents a webinar on

Understanding the New Sponsorship World To Gain Revenue
through Facilities, Parks and Recreation

Wednesday November 7, 2018 at 12:30 – 1:30 pm EST


Brent Barootes: President and CEO of the Partnership Group – Sponsorship Specialists®

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The marketplace has changed. Municipalities and venue operations within parks and recreation need more revenue. Naming rights and sponsorship are key opportunities for such revenue in coast to coast in Canada. Some members are doing very well at this… others not so much!

This free 1 hour webinar will:

  • Provide the landscape review nationally of what is happening with facilities and parks and recreation and why it is happening from a sponsorship revenue opportunity perspective.

  • Will investigate and highlight how this affects you and your specific organization today and in the future and why.

  • Will provide insight into how you can put more operational dollars on the bottom line with minimal daily operational investment.

Online registration is closed however if you are interested in taking part - please email info@cpra.ca and we will provide you the login details until 11:45 am EST today.

For more information please contact CPRA at info@cpra.ca

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Brent Barootes is President and CEO of the Partnership Group – Sponsorship Specialists®, a Calgary based national sponsorship consulting firm with offices coast to coast in Canada. In the past 25+ years, Brent has worked directly or indirectly with many Canadian brands, corporations, small and medium businesses as well as municipal and privately held and managed recreation facilities, parks, municipalities themselves, professional and amateur sport organizations at local, provincial and national levels, destination marketing and tourism offices and organizations and non-profits to develop effective sponsorship programs. His background in pro sports and facility sponsorship sales for over a decade further supports his stature in the sport and recreation and facilities sponsorship marketing arena in Canada. Brent is also the author of Canada’s #1 book on sponsorship - Reality Check – Straight Talk About Sponsorship Marketing. Brent excels in develop of asset inventory and valuation as well as working with clients one on one or in group training in areas of prospect development, getting meetings, discovery session, proposal development, negotiation, activation and fulfilment.